For the highly anticipated launch of their debut eyewear collection, Sir the Label collaborated with multidisciplinary artist and photographer Kitty Callaghan to bring their vision to life. The partnership resulted in a dynamic campaign that blended fashion, art, and creativity.

Kitty Callaghan was commissioned to create two original artworks for LA MAIN – THE BOOK, a prestigious publication commemorating the unveiling of the LVMH Métiers d'Art building in Paris. Designed by acclaimed architect Clément Lesnoff-Rocard, the building stands as a testament to craftsmanship, innovation, and luxury.