Sir Eyewear by Kitty Callaghan

For the highly anticipated launch of their debut eyewear collection, Sir the Label collaborated with multidisciplinary artist and photographer Kitty Callaghan to bring their vision to life. The partnership resulted in a dynamic campaign that blended fashion, art, and creativity.

Callaghan not only photographed the campaign but also crafted a series of one-of-a-kind collage pieces using the images from the shoot. Her distinctive artistic approach—playful, bold, and layered—added a unique visual dimension to the collection, transforming the campaign into an immersive art-meets-fashion experience.